ChefsFeed
ROLE
Design
ON BEHLAF OF
ChefsFeed
CATEGORY
Digital Design
Working within ChefsFeed’s established brand guidelines, I designed image assets for use across the website and weekly email newsletters.
The images accompanying the blog content would be seen by ChefsFeed’s audience of over 40 million. One series I produced was part of a set of City Guides, in which local chefs shared their go-to spots. Following guidance from our Creative Director, I designed a series of collages featuring landmarks from each city, applying filters, textures, and other elements to add ChefsFeed's stylistic flair.
Depending on our needs, I created various animated GIFs/images that matched the content of the newsletter. Using brand colors and typography to make sure there was stylistic consistency across emails.
“CITY GUIDES | TOKYO: How to tackle Tokyo’s neon-drenched Shibuya district bite by bite.”
“Where To Eat On Your Next Trip - Email Campaign gif”
“ISLAND GUIDES | OAHU: How to eat your way through island paradise"
“Time is Running Out to Apply - Email Campaign gif”
“CITY GUIDES | MEXICO CITY: Enrique Olvera shows you how to fall in love with the city he calls home.”
“THE REQUIRED | NEW YORK CITY : A definitive guide to NYC’s tried and trues, as chosen by over 5000+ of the nation’s top chefs, and industry pros.”